You don't actually want MORE COLD LEADS.



Learn the NEW MODEL for getting warm referrals flowing into your business:

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I'd like to rush a copy of my book to your doorstep, ASAP!

So, How Do You Get Endless Warm Referrals

(AKA Your 'Dream Customers')

To Start Flowing Into Your Business?

From: Justin Stoddart

Portland, OR

Let me know if this has happened to you...

As service-based sales professionals, we find satisfaction in telling others:  

"I work by referral only.”

You say this because you'd prefer to work that way. You don't like chasing cold leads, you value relationships and you appreciate it when those that you’ve served in times past speak up and tell others about you.

And so you decide that you aren’t going to cold-call or door-knock.

You build out your database that includes both your sphere and your past clients...

You start to market to this group of people…

You send them a newsletter, call them, write personal notes, do client event parties, and even stop-by to see them face to face...

Or any other number of ways of fostering these relationships...

Hoping that IF you stay in touch, these people will refer us.

But unfortunately, those referrals don't come at the frequency or consistency that you want or need...

And yet we keep trying... we keep trying to stay top of mind... we keep trying to keep our arms around 250+ people in our database... when we'd prefer to spend that time with our arms around your own family.

And when you don't get the results you want and need from your personal sphere and past clients, you start to wonder... "should I try some of these cold-market methods"... like buying online leads, cold-calling, door knocking, and the like.

But at the end of the day, that’s just not how you want to spend your time and build your business.

Is that your story right now? Is that why you're here?

Have you bought into “I work by referral only” and find yourself short on referrals AND time with those you love the most?

Or, does your story sound a little bit different?

Maybe you have really bought into getting online leads from one of the Big Tech platforms...

But the frustration, of them taking a bigger and bigger piece of the transaction for the leads that they offer you is disrupting your profitability.

Or, are you concerned that you may be feeding a Big Tech monster that has secret plans to soon become your competitor. 

Maybe this is causing you, like so many others, to keep you up at night wondering if you've built your company on a solid foundation.

Have you ever thought...

"If I Can't Get A Consistent Stream Of Warm Referrals Into My Business...

Do I Even Have A Sustainable Business?"

My name is Justin Stoddart, and I'm the author of the International Best Selling book The Upstream Model. I honestly don’t think there is anyone as obsessed with organic business growth strategy as I am.

Fifteen years ago I was a high-end homebuilder and struggling to figure out how to persuade potential clients to trust me with the construction of their multi-million dollar home. 

I had gained expertise in building high-end homes, yet naive to the fact that only being 25-years of age was a challenge.

I began to rely upon lessons from my youth, watching my high-school educated parents overcome similar challenges to build a referral and money-making machine.

Those lessons that I learned and applied have now benefitted numerous other industries and professions in building a massive referral business.

To help with that, I had to learn how to go ‘UPSTREAM’ from where my competition was at...

I couldn't rely on my personal sphere. I couldn’t rely on online leads.

I had to learn how to do things differently... I had to be smarter.

Hundreds Of Test Cases Later...

That was almost 15 years ago...

During that time, the homebuilding industry crashed. We had a great business, but everything real estate related was in a nosedive.

After some introspection, I learned that my passion was not developing land and building homes, but developing people and building business...

So I took the lessons of The Upstream Model to a new industry, and began sharing it with people in the real estate industry…

I tried many things that didn't work...

But a few of the things, the "REAL SECRETS" that did work started to compound on each other.

Each new secret was helping me in a new industry, and those with whom I was sharing the model, to tap into a stream of endless warm referrals!

What seemed impossible before (getting an endless stream of warm referrals coming to me), was now a reality.

Because of the Upstream Model I have been fortunate to build one of the larger books of business in the industry where I now work.

What's even more exciting is that those with whom I’m sharing this model are getting similar BIG results.

What Justin tactically walks us through in this book is a fail-proof way of insulating your business from disruption. Perhaps more now than ever before this is a message the business community has been missing and sorely needing. Regardless of industry, if all business is based on your ability to build and sell, then this one book will give you the foundation to build from. Although Justin is most known for getting his readers and listeners to think bigger, in this guidebook he breaks down how to build bigger while focusing on the simple!

—Chris Suarez, Principal Broker, CEO, PDX Property Group,

Xperience Real Estate, Place Inc.

Here’s some words of those that understand the power of this model in producing a seemingly endless stream of referrals coming into the businesses of those that are applying the secrets.

The Upstream Model is a necessary read for any serious service industry professional to prepare for the coming wave of disruption from the world’s tech giants and new lean startups. Differentiating and building trust are more essential to success in the service industries than ever before. Justin Stoddart’s The Upstream Model is a practical guide on how to effectively and efficiently succeed in new client acquisition despite disruption and rising competition. 

—Cory Mahaffey, Managing Partner, Northwestern Mutual Financial Network, Portland, Oregon

But it's not just the real estate industry. This also works in these other industries: 


Wealth Management

Mortgage Lending


And others...!

Here is another example of just ONE of my many testimonials:

It’s not about the money, it’s about BECOMING the best that you can be. I have discovered that 1’s and 0’s pay the bills, but the journey of “becoming” and the impact and influence created through one’s pursuit of excellence is truly life changing. The Upstream Model will break down step by step what is necessary to become the leader required to influence and impact the lives of those you lead.

—Jeff Cohn, Founder, The Team Building Podcast, KW Elite,

Elite Real Estate Systems

And that’s just a few examples.

"What Would Happen To Your Business If You Had That Many Warm Referrals Coming Into Your Business Each Month!?!"

As I was applying these secrets and sharing them with my clients, and documenting all of the "Secrets" I was discovering in real time, I decided to start putting them together into a book to help other well-paid, service-based professionals that are out there.


I spent eighteen months taking all of my experience and research and turning it into my new best selling book called:

The Upstream Model:

Hidden Secrets for Growing a Massive Referral Business While Crushing Big Tech Competitors

I wrote this book because I knew that there were a ton of other well-paid, service-based professionals just like myself who needed to learn these referral-generating secrets, so they could increase their margin and grow their business…

But in my wildest dreams, I couldn’t begin to fathom the response, or HOW many businesses and lives this book would actually impact…

In fact, word is spreading so much about the value inside this book, that The Upstream Model quickly climbed to the top of Best Seller lists, topping four business categories .

Since sharing "The Upstream Model" with others, I've gone on to help many others dramatically increase the warm referrals into their business.

If you are a service-based professional (or trying to create a more profitable business) - this model will help you to get more warm referrals!

Service-based professionals in every market you can dream of.

Real Estate Agents                      

Mortgage Loan Officers             

Title and Escrow Sales Executives                    

Property & Casualty Insurance Agents             

Wealth Managers                         

And More!                                     

And now I want to help you to turn on the faucet of warm referrals, and fill your business with your dream clients as well!

Send Me Your Address...

I'd like to rush a copy of my book to your doorstep, ASAP!

Like I mentioned before, this book is only $10 including shipping and handling. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! 

If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...

Inside Of This NEW Best Selling Book... Here Are A Few Of The Secrets You'll Discover!

Inside of The Upstream Model I will be sharing with you hidden secrets to help you build a massive referral business while crushing Big Tech Competitors. 

Here's a sneak peak at what you'll discover inside of your free copy of this new book:

Secret #1: Disrupt the Disruptors

Secret #2: Predicting & Preparing for the Future

Secret #3: ​Cold Market, Warm Market & the Need for an Alternative Market​

Secret #4: Discovering the Upstream Model

Secret #5: The Upstream Model Applied to You

Secret #6: From Vendor to Peer to Mentor & Leader

Secret #7: Your DATAbase

Secret #8: Extending Your Reach

Secret #9: The Charge to Lead

Secret #10: Time for Bigger Thinking

Send Me Your Address...

I'd like to rush a FREE copy of my brand new book to your doorstep, ASAP!

Like I mentioned before, this book $10 including shipping and handling. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...

What Are Others Already Saying About this Best Seller

'The Upstream Model?'

A must read! Justin hits it out of the park with The Upstream Model! If you want to increase sales, increase customer acquisition, and increase retention... this is what you need! A shift is taking place in sales. Unless adoption of new ways of aligning with customers is realized, businesses will be in jeopardy. Justin’s Upstream Model clearly defines the path and should be adopted by anyone in sales. I’ve seen Justin use and showcase the concepts of this book to propel him to the top! Success leaves clues, and this book is full of them. Adjust to the new marketplace with this well-written gem. Thank you for this gift Justin! —David Bravo, Jr., CEO, Monarch Title

Justin is not only a thought leader in the real estate industry, he is someone who provides tactical, real-world solutions to his audiences. He never stops delivering incredible value and is always in search of new answers to questions many people haven’t yet considered. I highly recommend you read this book! —Jim Remley, Real Trends Top 500 Broker, Speaker,  Author and CEO of

Since the day I met Justin Stoddart, he established himself as a trusted partner, rather than a solicitor—someone looking to provide significant value before receiving anything in return. Soon, I was referring every client his way, and even began encouraging many others to do the same. The Upstream Model will become a catalyst for many businesses and sales professionals to not only survive but thrive in the face of growing automation and big tech competition! —Trevor Hammond, Branch Manager, C.L.A., C.M.P.S., Sierra Pacific Mortgage Company, Inc. High Trust® Performance Coach, Author of Borrow Smart, Repay Smart and Mortgages, Money and Life

Finally, a book that explains and clearly demonstrates the power of networking with a simple analogy. Justin’s thoughts resonate with me, and I would echo what he said in the book: “You’ll find that you are much more empowered to influence and lead people by taking an interest in what is going on in their life than by trying to get them interested in you.” For 28 years I have built my business doing this very thing. This book is written as a guide to quickly teach you how to not just build relationships but change your behavior. This allows you to have both strong relationships and profit. —Jay Marks Broker, Owner, Jay Marks Real Estate

Most salespeople spend their lives chasing clients and leads. If you’re looking for a better way, The Upstream Model is your answer. Imagine having partners and allies that introduced you to new clients well before they started talking to your competition! That’s exactly the kind of big thinking and planning you’ll learn from Justin Stoddart, who has implemented this model in multiple businesses. —Nick Krautter, Principal Broker, City & State Real Estate, Author of The Golden Handoff

Justin has created a simple, implementable approach to staying relevant in this new tech-driven world. Capturing the key relationships to move upstream will always move your service business in the right direction. Failure to succeed after reading this can only be due to the reader choosing not to do what Justin lays out in this book. —Tim Clairmont, CFP®, MSFS™, LACP™, Founder & CEO, Investment Advisor Representative, Clear Financial Partners®, Author of Passionate Ambivalence and What Should I Do With My 401k?

The only thing we can’t get enough of is time. In a world that continues to move faster, we need to think and work strategically to protect both our time and income streams. Justin has given us a perfect model to do just that. Rather than talking to 100 people to get to 100 customers, why would you not talk to one person to get to 100 customers? Doing so gives you more income in less time. This is a must-read for anyone wanting to grow a relationship-based business to the highest levels. —Patrick Woods, Operating Principal of Keller Williams Realty, Elk Grove, Chico, and Roseville. Real Estate Team Owner, Leadership Coach

This book is fire!!! I just finished it in one sitting. We teach our agents similar concepts, but this book adds even more depth and thought to the process. If you build your network the right way, you won’t have to cold call anymore. Instead, clients will be cold calling you! This book gives you a blueprint on how to do that. It’s all about building systems while also building relationships. This book is so spot on. —Justin Bosak, Owner/Partner, RE/MAX Revolution, The Oceans Six Group, Host at Finding Success Radio

Justin Stoddart, host of the “Think Bigger Real Estate Show,” brings to you the principles, strategies, and tactics that are critical for you to apply TODAY in your business! In his book, The Upstream Model, he outlines the steps to take now in order to disrupt the disruptors which have their sights set aggressively on your business, as well as the mindshare and loyalty of your customers! Justin clearly outlines the models and principles which are foundational in building a massive referral business while launching you ahead of your competitors in today’s fiercely competitive service-based industries! A must-read!! —Laura Gillott, Gillott Home Team, #1 Team in Oregon per Real Trends and #100 in the nation

Justin’s model for growing your business with a reliable source of strategic referral sources are both timely and critical in today’s quickly changing world. If you are a service-based professional, you know the value of consistent lead generation and the importance of your primary referral sources. With tech enabled companies disrupting our business world, business owners and professionals should be focused on modeling the rise of Netflix versus the fall of Blockbuster. Justin not only outlines how to discover the upstream opportunities in your business but provides the roadmap to execute these strategies in your business today. As someone who has been following Justin’s podcast, I am excited to put these tactics to work in my business to become an upstream professional! —Kevin Owens, Real Estate, America’s Top 100 Agents, top 5% in the world

This is a timely message from a unique messenger. In sales, thinking bigger often means imagining a bigger scale, but with The Upstream Model, we are urged to think bigger about the scope of when and how we can provide value to our prospective customers. We can no longer wait until that end user is ready to make that buying decision. That is becoming too late as disruptors improve their craft. But we can disrupt the disruptors by doubling down on our value, our humanity, and becoming more strategic. The Upstream Model is a simple and clear way to imagine doing your business in the future with more profit and ease. —James Adair, Mortgage Loan Officer, Sierra Pacific Mortgage

You have to gain trust. In the age of big data, artificial intelligence, technology, and commoditization, sales professionals have to make sales differently from the past. To win in today’s world, you will have to gain faith from others. If you want to succeed in business, I recommend that you read The Upstream Model. Justin Stoddart shows you the way in this book. —Dan Rochon, Broker, Head Coach, Owner, Virginia Sales Network, Author of Real Estate Evolution

Knowing where to fish—and what tools to use—is the difference between an amateur and a professional. Justin’s Upstream Model is brilliant, as it helps to equip us with all the skills necessary to catch that big whale! Insightful, clever, and easily digestible... these three elements make for a fabulous formula! —Erik Hatch, Realtor, Owner, and Broker, Hatch Realty, Author of Play for the Person Next to You

As a social entrepreneur, I have found that Justin’s “Think Bigger Real Estate Show” has always delivered amazing content. The Upstream Model has followed suit. I own several companies in healthcare, real estate, title and mortgage industries, and I’m always sharing Justin’s content with my salespeople and executives. The Upstream Model, put a different way, is stepping over dimes to pick up a dollar. Share this book with your sales team today. If not, you are losing money! —Joseph McCabe, CEO, Re/Max Affiliates, Home Front Mortgage

What a wonderful read! The Upstream Model is a practical yet simple model to follow in business and life. I wish Justin’s insight would have been available when I began my career in real estate, as it would have saved me years of following the shiny objects and, ultimately, frustration. This is a must-read for any business professional who is looking to grow a bigger business while deepening relationships. The Upstream Model will be required reading for everyone on my team. —Ben Andrews, Broker, Owner, Next Home Realty Group, Author of The Long Run

Justin has always been the type of person to add what I perceive as “real value.” Value comes in many different forms and the only way you can understand that is by becoming part of someone’s business. You have to understand what someone really wants or needs to earn their business. That’s what Justin does every day. He is a true practitioner of his craft and he lays out the perfect blueprint in The Upstream Model. —Jesse Dau, Broker, CEO, The YouTube Agents

Instead of worrying that massive technology companies will take over your industry and put you out of work, I highly recommend that you read The Upstream Model. This book does a masterful job of sharing ideas and examples for growing your business and yourself. The book’s solid ideas for developing strong relationships with your key referral partners is something that will allow you to not only survive but thrive in an increasingly competitive world. This is a great resource for all professionals who want to take their careers to new heights! —Patrick Galvin, Author of The Connector’s Way

Not only has Justin established himself as a leader in the podcast world with his “Think Bigger Real Estate Show,” now he’s brought to light something anyone in sales or any industry for that matter must stop and think about. The content of this book will radically change the way you go about business as well as view many aspects of life. —Marc Fox, Broker, CEO, Fox Real Estate Groups

Justin is like my iPhone; I don’t do business without him. His insights and thoughts within The Upstream Model are an excellent way to grow a long term profitable business. It’s one of the many ways Justin encourages us to go think bigger.
—Heather Robbins, CEO, Principal Broker, Robbins Realty Group

For years, the biggest competition real estate professionals faced was each other. Oftentimes, to be more successful than the agent down the street, you simply had to maintain a consistent relationship with your clients. Now, competitors in the form of venture-backed Big Tech are flooding the real estate space. They’re using shiny new technology to steal your clients and erase you from the transaction. In The Upstream Model, Justin lays out exactly how you can continue to beat your competition, old and new, using the tried and true tactics of relationship building, amplified by “going upstream.” If you want to future-proof your business, making it untouchable by Big Tech, you need to read and implement the steps in this book. —Cody Martens, Founder/CEO, Luminary Agent

It all starts with thinking differently. The Upstream Model turns traditional thinking on business relationships and creating new business on its head. This is a must-read for all entrepreneurs and business owners!
—Pat Mancuso-Entrepreneur, Coach, CEO Mancuso Consulting Group

We all know that a referral-based business is so much more fun and less stressful than buying and chasing leads. The question is, how do we find enough people who will refer business to us? The answer may surprise you. The answer is that you don’t need as many referral partners as you may think. The answer is The Upstream Model. This book reveals a simple, yet powerful, strategy that you can begin using today to completely transform your business. I highly recommend this book to every agent who wants to build a sustainable, profitable business through referral partnerships. —Amy Donaldson, Sales Performance & Leadership Coach, Author of Get Off the Cash Flow Roller Coaster

Justin has built an audience and a following through the “Think Bigger Real Estate Show” by providing massive value and opportunities to grow your business and your life. With The Upstream Model he’s done it again. Referral and recommendation are the heart and the starting point to any real estate business. Justin’s stories and recommendations help make this point incredibly clear and also put real estate professionals on a path to generate enormously successful businesses by helping them maximize their most valuable asset: their database. —Gus Munoz Castro, Founder & CEO, Power ISA

We wholeheartedly support Justin’s Upstream Model to combat industry disruptors. Our mantra is “People don’t do business with a logo. They do business with a person.” And partnerships are made between people, not technology. His concept of “improving your identity in the marketplace to that of mentor and leader” is spot on. Presenting yourself as valuable and unique is what separates the order-taker from the dream maker. On a personal level, Justin is one of the most genuine thought leaders in the industry, and when he presents a thought-provoking concept, we know its purpose is to serve as a rising tide that raises all ships. —Tonya Eberhardt & Michael Carr, Co-Owners of BrandFace, Co-Authors of BrandFace for Entrepreneurs

The Upstream Model lays the foundation for a very important conversation that every service-based business owner should be having. How do we outmaneuver the major tech giants that are out to replace our expertise in exchange for convenience? Justin not only raises some extremely important questions but he also lays out an easy to implement framework that solves them. —Eli Schmidt, Broker, Owner, Mile High Property Brother

If lead generation or marketing has baffled you, Justin’s book, The Upstream Model, will unlock that mystery. His approach is authentic and experienced, as is his “Think Bigger Real Estate Show,” which helps us all every day to focus on reducing the bottlenecks in our businesses. The Upstream Model is a must-read for all who want to do better! —Tamie Brown, Broker, Robbins Realty Group

In the real estate game, there are far too many people spending way too much and getting very little results. Justin’s brilliant The Upstream Model is one of the solutions to this very problem. His simple, yet compelling strategies will help you work smarter not harder. This is a must-read for anyone in the real estate industry. —Robby Trefethren, Real Estate Coach, Hatch Coaching

Service professionals face new competition and increased pressure on their businesses and lives. Justin Stoddart shows a proven and timeless model to serve clients better, get more business, and have more fun doing it. The Upstream Model will be the model that local professionals use to win during the current and future tech wars. —Josh Friberg, Speaker, Trainer, Coach

As You Can See...

The Upstream Model Has Already Helped Countless People...

The Question Is, Are YOU Next?

Send Me Your Address...

I'd like to rush a FREE copy of my brand new hardcover book to your doorstep, ASAP!

Like I mentioned before, this book is free. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...

Claim Your Book Now and

Get This FREE Bonus!

Bonus #1 - FIND MORE INVENTORY presentation


Total Value: $97.00

When you get your copy of my new The Upstream Model book, I’m going to give you 45+ minutes of bonus training that you can start watching now, while you wait for your book to arrive.

The first bonus is a 45 minute presentation I did in front of a LIVE audience teaching a few of my FAVORITE ‘Upstream Model” secrets from the book.

Get This For FREE When You Order Your Copy Of The Upstream Model Today! 

Bonus!! - Storytelling Secrets

"How to get your message to be heard and to stick!"

Total Value: $150

The next is a presentation that I did in front of a LIVE audience about the power and steps to powerful storytelling.

As I was writing this book, I realized that many professionals appeal to logic by sharing facts and figures. Once you understand the power of becoming a powerful storyteller you’ll convert people to want to be in business with you.

It is a small tweak that is so simple to understand, yet we often miss it. When you make this change to the way that you present, you’ll see an instant increase in the attention and results that you get.


I shared these secrets with an intimate setting of real estate professionals and this is my full presentation.

Get This For FREE When You Order Your Copy Of The Upstream Model Today! 

Like I mentioned before, this book is only $10 including shipping and handling.

Now, I know what you're probably thinking.

"I Don't Know How To Get Endless Warm Referrals (Or I’m not the right person for this)"

And that's exactly WHY you need to get your copy of The Upstream Model.
If you knew how to get endless referrals, you wouldn't need it. This book will show you exactly how to build a massive referral business while crushing Big Tech Competitors.
And if you're nervous that you won't be able to implement the model.
Don't worry, I show you a number of examples of getting endless warm referrals into your business as well, so even if you have a very small (or no personal sphere or past clients) - These hidden secrets will still work for you!
All you have to do is let me know your shipping address, here on this page, and I’ll rush you a free copy to your doorstep. I’ve already paid for it, all I ask you to do is to cover the shipping and handling costs.
You could go to and pay $25, but right now, I want to send you one for free when you fill out the information on this page! Oh, and in case you're wondering...

There Is No CATCH!

I know there are some websites out there that offer you something cool for free, but then stick you into some program that charges your card every month.

This isn't one of them.

There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...

Well, there are actually a few reasons...

It's my way of saying thank you to the industry and its professionals that have given me so much.

Because (unlike other "guru's") I don't make all of my money teaching others how to make money (I actually am in the trenches applying the principles that I share with you in this book)... so because of that, it doesn't hurt me to share with you my best stuff.​

​I get one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future. This is just the first of many models on your path to becoming a BIG Thinker, able to give, live, and serve abundantly.

Time Is Of The Essence...

Here's why...

We've only printed a few thousand copies of this book, and when they're gone... well, they're gone!

If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.

Here Is My "You've Gotta Be Crazy" Guarantee

100% guarantee that you'll love this book, or I'll return your $7.95 shipping and let you keep the book anyway.

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your money with no question asked.

Sound fair?

Let Me Show You EVERYTHING You Get When You Order 'Upstream Model' Today! 

          Copy Of The Upstream Model           ($25 Value)

          Storytelling Secrets                              ($150 Value)

Total Value: $175

Get Your Copy Today For FREE!

Just Cover Shipping And Handling For The Book

This Is Truly A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...

Thanks for taking the time to read this letter and I hope you enjoy the book!


Justin Stoddart

P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:


I'm mailing you my 135-page best selling book, "The Upstream Model - Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors" (that retails at $25). Yes, all you pay is $10 US for the book including shipping and handling.


There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.


If fact, if you don't love the book - I'll even refund your shipping costs (and you don't have to ship the book back).


So, Click the button below to get your $10 copy now. You won't regret it.

Get Your FREE Book, Send Me Your Address

I'd like to rush a FREE copy of my brand new best selling book to your doorstep, ASAP.


Justin Stoddart | © 2024 All rights reserved. 

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This book provides valuable marketing strategies and tactics that I and others have vigorously tested and re-tested. Their business’ results are not typical, and your business’ experience will vary based upon the effort and education of your business’ employees, management, the business model that is implemented, and market forces beyond anyone’s control.

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